Negotiation Guide
Opening Offer
$66,405
Fair Price
$67,905
Walk Away Above
$70,083
- • Recent buyers paid ~$4,355 below MSRP
Price Breakdown
Est. Dealer Cost$65,034
Est. Invoice$67,202
Holdback (est.)$2,168
MSRP (Sticker)$72,260
Asking Price$68,260
Markup-$4,000
Est. Dealer Margin on This Car$3,226
Percentile65% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,302
Avg Markup (F-150)-$3,208
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Cheaper F-150 XLT Inventory
Lakeland FordLakeland, FL
-$7,500$43,3350d
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1655d
Crain Ford, Inc.Warren, IN
-$5,250$59,02575d
Terry Henricks FordArchbold, OH
-$5,250$54,6655d
Bryan FordBryan, OH
-$5,250$55,0655d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1605d
North Bros. Ford, Inc.Westland, MI
-$5,250$54,6655d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$55,0605d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$59,6355d
Suburban Ford of RomeoWashington, MI
-$5,250$54,6655d