Negotiation Guide
Opening Offer
$51,928
Fair Price
$53,428
Walk Away Above
$55,809
- • Recent buyers paid ~$4,355 below MSRP
- • Sitting 68 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,371
Est. Invoice$54,117
Holdback (est.)$1,746
MSRP (Sticker)$58,190
Asking Price$53,690
Markup-$4,500
Est. Dealer Margin on This Car$1,319
Percentile19% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$1,113
Avg Markup (F-150)-$4,114
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$856
Price History
Jul 11, 2026$57,190 → $53,190(-$4,000)
Aug 6, 2026$53,190 → $54,190(+$1,000)
Aug 19, 2026$54,190 → $53,690(-$500)
Cheaper F-150 XLT Inventory
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-$7,500$43,3350d
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1655d
Crain Ford, Inc.Warren, IN
-$5,250$59,02575d
Terry Henricks FordArchbold, OH
-$5,250$54,6655d
Bryan FordBryan, OH
-$5,250$55,0655d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1605d
North Bros. Ford, Inc.Westland, MI
-$5,250$54,6655d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$55,0605d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$59,6355d
Suburban Ford of RomeoWashington, MI
-$5,250$54,6655d