Negotiation Guide
Opening Offer
$60,560
Fair Price
$62,060
Walk Away Above
$64,238
- • Recent buyers paid ~$4,355 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,774
Est. Invoice$61,766
Holdback (est.)$1,992
MSRP (Sticker)$66,415
Asking Price$62,415
Markup-$4,000
Est. Dealer Margin on This Car$2,642
Percentile65% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory106 vehicles
Avg Markup (All Models)-$189
Avg Markup (F-150)-$3,063
% Below MSRP75%
Avg Days to Sell35 days
Avg Sold Markup+$58
Price History
Jul 9, 2026$64,915 → $61,915(-$3,000)
Aug 6, 2026$61,915 → $62,915(+$1,000)
Aug 19, 2026$62,915 → $62,415(-$500)
Cheaper F-150 XLT Inventory
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-$7,500$43,3350d
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1655d
Crain Ford, Inc.Warren, IN
-$5,250$59,02575d
Terry Henricks FordArchbold, OH
-$5,250$54,6655d
Bryan FordBryan, OH
-$5,250$55,0655d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1605d
North Bros. Ford, Inc.Westland, MI
-$5,250$54,6655d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$55,0605d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$59,6355d
Suburban Ford of RomeoWashington, MI
-$5,250$54,6655d