Negotiation Guide
Opening Offer
$58,949
Fair Price
$60,449
Walk Away Above
$62,707
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,469
Est. Invoice$60,417
Holdback (est.)$1,949
MSRP (Sticker)$64,965
Asking Price$61,965
Markup-$3,000
Est. Dealer Margin on This Car$3,497
Percentile97% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (F-150)-$2,750
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Jun 20, 2026$63,965 → $62,965(-$1,000)
Cheaper F-150 XLT Inventory
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