Negotiation Guide
Opening Offer
$61,589
Fair Price
$63,089
Walk Away Above
$65,347
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,845
Est. Invoice$62,873
Holdback (est.)$2,028
MSRP (Sticker)$67,605
Asking Price$64,605
Markup-$3,000
Est. Dealer Margin on This Car$3,761
Percentile97% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory88 vehicles
Avg Markup (All Models)-$1,972
Avg Markup (F-150)-$2,750
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$2,068
Price History
Jun 20, 2026$66,605 → $65,605(-$1,000)
Aug 6, 2026$63,605 → $64,605(+$1,000)
Cheaper F-150 XLT Inventory
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1653d
Terry Henricks FordArchbold, OH
-$5,250$54,6653d
Bryan FordBryan, OH
-$5,250$55,0653d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1603d
Spirit Ford, Inc.Dundee, MI
-$5,250$55,7253d
Jordan FordMishawaka, IN
-$5,250$55,0353d
Seelye FordKalamazoo, MI
-$5,250$59,9903d
Bob Maxey Ford, Inc.Detroit, MI
-$5,250$59,4703d
Roy O'Brien, Inc.St Clair Shores, MI
-$5,250$56,2703d
Dean Sellers IncTroy, MI
-$5,250$54,6653d