Negotiation Guide
Opening Offer
$62,052
Fair Price
$63,552
Walk Away Above
$65,986
- • Recent buyers paid ~$4,355 below MSRP
- • Sitting 70 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,578
Est. Invoice$63,631
Holdback (est.)$2,053
MSRP (Sticker)$68,420
Asking Price$63,920
Markup-$4,500
Est. Dealer Margin on This Car$2,342
Percentile19% of inventory is priced lower
Days on Lot70 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory373 vehicles
Avg Markup (All Models)-$2,563
Avg Markup (F-150)-$3,629
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,406
Price History
Jul 9, 2026$67,420 → $63,420(-$4,000)
Aug 6, 2026$63,420 → $64,420(+$1,000)
Aug 19, 2026$64,420 → $63,920(-$500)
Cheaper F-150 XLT Inventory
Lakeland FordLakeland, FL
-$7,500$43,3350d
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1655d
Crain Ford, Inc.Warren, IN
-$5,250$59,02575d
Terry Henricks FordArchbold, OH
-$5,250$54,6655d
Bryan FordBryan, OH
-$5,250$55,0655d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1605d
North Bros. Ford, Inc.Westland, MI
-$5,250$54,6655d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$55,0605d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$59,6355d
Suburban Ford of RomeoWashington, MI
-$5,250$54,6655d