Negotiation Guide
Opening Offer
$58,890
Fair Price
$60,390
Walk Away Above
$62,568
- • Recent buyers paid ~$4,355 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$58,271
Est. Invoice$60,213
Holdback (est.)$1,942
MSRP (Sticker)$64,745
Asking Price$61,245
Markup-$3,500
Est. Dealer Margin on This Car$2,975
Percentile93% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory62 vehicles
Avg Markup (All Models)-$2,302
Avg Markup (F-150)-$3,208
% Below MSRP100%
Avg Days to Sellnull days
Avg Sold Markup$0
Price History
Jul 9, 2026$63,745 → $60,745(-$3,000)
Cheaper F-150 XLT Inventory
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