Deal Sheet: 2026 F-150 XLT

Town & Country Ford Pell City, LLC · Pell City, AL · VIN: 1FTFW3L57TKE55194

Negotiation Guide

Opening Offer

$60,819

Fair Price

$62,319

Walk Away Above

$64,577

• Recent buyers paid ~$4,516 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$60,152

Est. Invoice$62,157

Holdback (est.)$2,005

MSRP (Sticker)$66,835

Asking Price$62,335

Markup-$4,500

Est. Dealer Margin on This Car$2,184

Percentile10% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold7360

Avg Markup-$4,516

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$1,435

Avg Markup (F-150)-$2,352

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,850

Price History

Aug 6, 2026$61,835 → $62,835(+$1,000)

Aug 15, 2026$62,835 → $62,335(-$500)

Cheaper F-150 XLT Inventory

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-$5,250$54,6653d

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-$5,250$55,0653d

Bob Thomas FordFort Wayne, IN

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Spirit Ford, Inc.Dundee, MI

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Seelye FordKalamazoo, MI

-$5,250$59,9903d

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Roy O'Brien, Inc.St Clair Shores, MI

-$5,250$56,2703d

Dean Sellers IncTroy, MI

-$5,250$54,6653d