Negotiation Guide
Opening Offer
$66,546
Fair Price
$68,046
Walk Away Above
$70,543
- • Recent buyers paid ~$4,355 below MSRP
- • Sitting 75 days (avg 40) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,736
Est. Invoice$67,927
Holdback (est.)$2,191
MSRP (Sticker)$73,040
Asking Price$68,540
Markup-$4,500
Est. Dealer Margin on This Car$2,804
Percentile19% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory311 vehicles
Avg Markup (All Models)-$2,166
Avg Markup (F-150)-$3,516
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,815
Price History
Jul 9, 2026$72,040 → $68,040(-$4,000)
Aug 6, 2026$68,040 → $69,040(+$1,000)
Aug 19, 2026$69,040 → $68,540(-$500)
Cheaper F-150 XLT Inventory
Lakeland FordLakeland, FL
-$7,500$43,3350d
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1655d
Crain Ford, Inc.Warren, IN
-$5,250$59,02575d
Terry Henricks FordArchbold, OH
-$5,250$54,6655d
Bryan FordBryan, OH
-$5,250$55,0655d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1605d
North Bros. Ford, Inc.Westland, MI
-$5,250$54,6655d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$55,0605d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$59,6355d
Suburban Ford of RomeoWashington, MI
-$5,250$54,6655d