Negotiation Guide
Opening Offer
$61,500
Fair Price
$63,000
Walk Away Above
$65,178
- • Recent buyers paid ~$4,355 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$60,620
Est. Invoice$62,640
Holdback (est.)$2,021
MSRP (Sticker)$67,355
Asking Price$63,355
Markup-$4,000
Est. Dealer Margin on This Car$2,736
Percentile65% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory43 vehicles
Avg Markup (All Models)-$2,430
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,615
Price History
Aug 6, 2026$62,355 → $63,855(+$1,500)
Aug 19, 2026$63,855 → $63,355(-$500)
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