Negotiation Guide
Opening Offer
$58,414
Fair Price
$59,914
Walk Away Above
$62,172
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,987
Est. Invoice$59,920
Holdback (est.)$1,933
MSRP (Sticker)$64,430
Asking Price$60,930
Markup-$3,500
Est. Dealer Margin on This Car$2,943
Percentile67% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory84 vehicles
Avg Markup (All Models)-$1,753
Avg Markup (F-150)-$2,900
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,269
Price History
Aug 15, 2026$61,430 → $60,930(-$500)
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