Negotiation Guide
Opening Offer
$54,224
Fair Price
$55,724
Walk Away Above
$57,982
- • Recent buyers paid ~$4,516 below MSRP
Price Breakdown
Est. Dealer Cost$54,216
Est. Invoice$56,023
Holdback (est.)$1,807
MSRP (Sticker)$60,240
Asking Price$55,740
Markup-$4,500
Est. Dealer Margin on This Car$1,524
Percentile10% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory429 vehicles
Avg Markup (All Models)-$2,231
Avg Markup (F-150)-$3,560
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,569
Cheaper F-150 XLT Inventory
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1653d
Terry Henricks FordArchbold, OH
-$5,250$54,6653d
Bryan FordBryan, OH
-$5,250$55,0653d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1603d
Spirit Ford, Inc.Dundee, MI
-$5,250$55,7253d
Jordan FordMishawaka, IN
-$5,250$55,0353d
Seelye FordKalamazoo, MI
-$5,250$59,9903d
Bob Maxey Ford, Inc.Detroit, MI
-$5,250$59,4703d
Roy O'Brien, Inc.St Clair Shores, MI
-$5,250$56,2703d
Dean Sellers IncTroy, MI
-$5,250$54,6653d