Negotiation Guide
Opening Offer
$59,039
Fair Price
$60,539
Walk Away Above
$62,797
- • Recent buyers paid ~$4,516 below MSRP
Price Breakdown
Est. Dealer Cost$58,550
Est. Invoice$60,501
Holdback (est.)$1,952
MSRP (Sticker)$65,055
Asking Price$60,555
Markup-$4,500
Est. Dealer Margin on This Car$2,006
Percentile10% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory208 vehicles
Avg Markup (All Models)-$490
Avg Markup (F-150)-$3,750
% Below MSRP76%
Avg Days to Sell32 days
Avg Sold Markup-$796
Cheaper F-150 XLT Inventory
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1653d
Terry Henricks FordArchbold, OH
-$5,250$54,6653d
Bryan FordBryan, OH
-$5,250$55,0653d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1603d
Spirit Ford, Inc.Dundee, MI
-$5,250$55,7253d
Jordan FordMishawaka, IN
-$5,250$55,0353d
Seelye FordKalamazoo, MI
-$5,250$59,9903d
Bob Maxey Ford, Inc.Detroit, MI
-$5,250$59,4703d
Roy O'Brien, Inc.St Clair Shores, MI
-$5,250$56,2703d
Dean Sellers IncTroy, MI
-$5,250$54,6653d