Negotiation Guide
Opening Offer
$60,569
Fair Price
$62,069
Walk Away Above
$64,327
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$59,927
Est. Invoice$61,924
Holdback (est.)$1,998
MSRP (Sticker)$66,585
Asking Price$63,585
Markup-$3,000
Est. Dealer Margin on This Car$3,659
Percentile97% of inventory is priced lower
Days on Lot45 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory40 vehicles
Avg Markup (All Models)-$1,488
Avg Markup (F-150)-$3,000
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$2,031
Price History
Jul 9, 2026$65,585 → $62,585(-$3,000)
Aug 6, 2026$62,585 → $63,585(+$1,000)
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