Negotiation Guide
Opening Offer
$65,275
Fair Price
$66,775
Walk Away Above
$67,925
- • Recent buyers paid ~$2,300 below MSRP
Price Breakdown
Est. Dealer Cost$62,168
Est. Invoice$64,240
Holdback (est.)$2,072
MSRP (Sticker)$69,075
Asking Price$67,075
Markup-$2,000
Est. Dealer Margin on This Car$4,908
Percentile45% of inventory is priced lower
Days on Lot9 days
What Others Paid (Last 30 Days)
Cars Sold957
Avg Markup-$2,300
Median Markup-$2,500
Best Deal-$8,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory1157 vehicles
Avg Markup (All Models)-$626
Avg Markup (F-150)-$3,474
% Below MSRP80%
Avg Days to Sell29 days
Avg Sold Markup-$1,147
Price History
Aug 6, 2026$66,575 → $67,075(+$500)
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