Deal Sheet: 2026 F-150 Lariat

Al Packer Ford · West Palm Beach, FL · VIN: 1FTEW5K85TKE54886

Negotiation Guide

Opening Offer

$58,873

Fair Price

$60,373

Walk Away Above

$62,481

• Recent buyers paid ~$4,217 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,131

Est. Invoice$60,069

Holdback (est.)$1,938

MSRP (Sticker)$64,590

Asking Price$61,590

Markup-$3,000

Est. Dealer Margin on This Car$3,459

Percentile98% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold4740

Avg Markup-$4,217

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory461 vehicles

Avg Markup (All Models)+$9

Avg Markup (F-150)-$2,433

% Below MSRP74%

Avg Days to Sell36 days

Avg Sold Markup+$137

Price History

Jul 9, 2026$63,090 → $60,840(-$2,250)

Aug 6, 2026$61,590 → $62,590(+$1,000)

Aug 19, 2026$62,590 → $61,590(-$1,000)

Cheaper F-150 Lariat Inventory

Woodrum FordMacomb, IL

-$4,500$70,3405d

Mac Haik Ford of PasadenaPasadena, TX

-$4,500$73,4655d

McRee Ford, Inc.Dickinson, TX

-$4,500$65,0605d

Philpott FordNederland, TX

-$4,500$68,9905d

Pierre Ford of LynnwoodLynnwood, WA

-$4,500$67,5155d

North Central FordRichardson, TX

-$4,500$74,12075d

Five Star Ford of DallasDallas, TX

-$4,500$67,21556d

Platinum FordTerrell, TX

-$4,500$68,58575d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,49549d

Tomball Ford, Inc.Tomball, TX

-$4,500$66,61519d