Negotiation Guide
Opening Offer
$48,089
Fair Price
$49,589
Walk Away Above
$51,847
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,695
Est. Invoice$50,318
Holdback (est.)$1,623
MSRP (Sticker)$54,105
Asking Price$49,605
Markup-$4,500
Est. Dealer Margin on This Car$911
Percentile10% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory362 vehicles
Avg Markup (All Models)-$917
Avg Markup (F-150)-$4,082
% Below MSRP78%
Avg Days to Sell34 days
Avg Sold Markup-$928
Price History
Aug 6, 2026$49,605 → $50,105(+$500)
Aug 15, 2026$50,105 → $49,605(-$500)
Cheaper F-150 XLT Inventory
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-$5,750$54,1653d
Terry Henricks FordArchbold, OH
-$5,250$54,6653d
Bryan FordBryan, OH
-$5,250$55,0653d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1603d
Spirit Ford, Inc.Dundee, MI
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Jordan FordMishawaka, IN
-$5,250$55,0353d
Seelye FordKalamazoo, MI
-$5,250$59,9903d
Bob Maxey Ford, Inc.Detroit, MI
-$5,250$59,4703d
Roy O'Brien, Inc.St Clair Shores, MI
-$5,250$56,2703d
Dean Sellers IncTroy, MI
-$5,250$54,6653d