Deal Sheet: 2026 F-150 XLT

Serra Ford Rochester Hills · Rochester Hills, MI · VIN: 1FTEW3LP7TKD11223

Negotiation Guide

Opening Offer

$56,282

Fair Price

$57,782

Walk Away Above

$60,306

• Recent buyers paid ~$4,516 below MSRP
• Sitting 72 days (avg 39) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$56,547

Est. Invoice$58,432

Holdback (est.)$1,885

MSRP (Sticker)$62,830

Asking Price$58,080

Markup-$4,750

Est. Dealer Margin on This Car$1,533

Percentile7% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold7360

Avg Markup-$4,516

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)-$2,394

Avg Markup (F-150)-$3,650

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,129

Price History

Jul 9, 2026$60,580 → $57,080(-$3,500)

Aug 6, 2026$57,080 → $58,080(+$1,000)

Cheaper F-150 XLT Inventory

Suburban Ford of WaterfordWaterford, MI

-$5,750$54,1652d

Terry Henricks FordArchbold, OH

-$5,250$54,6652d

Bryan FordBryan, OH

-$5,250$55,0652d

Bob Thomas FordFort Wayne, IN

-$5,250$62,1602d

Spirit Ford, Inc.Dundee, MI

-$5,250$55,7252d

Jordan FordMishawaka, IN

-$5,250$55,0352d

Seelye FordKalamazoo, MI

-$5,250$59,9902d

Bob Maxey Ford, Inc.Detroit, MI

-$5,250$59,4702d

Roy O'Brien, Inc.St Clair Shores, MI

-$5,250$56,2702d

Dean Sellers IncTroy, MI

-$5,250$54,6652d