Negotiation Guide
Opening Offer
$50,495
Fair Price
$51,995
Walk Away Above
$54,173
- • Recent buyers paid ~$4,355 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,715
Est. Invoice$52,406
Holdback (est.)$1,691
MSRP (Sticker)$56,350
Asking Price$52,350
Markup-$4,000
Est. Dealer Margin on This Car$1,635
Percentile65% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory234 vehicles
Avg Markup (All Models)-$1,731
Avg Markup (F-150)-$3,288
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,751
Price History
Aug 6, 2026$52,350 → $53,350(+$1,000)
Aug 19, 2026$53,350 → $52,350(-$1,000)
Cheaper F-150 XLT Inventory
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