Negotiation Guide
Opening Offer
$46,635
Fair Price
$48,135
Walk Away Above
$49,117
- • Recent buyers paid ~$1,510 below MSRP
- • Sitting 21 days (avg 11) — extra leverage
Price Breakdown
Est. Dealer Cost$45,090
Est. Invoice$46,593
Holdback$1,503
MSRP (Sticker)$50,100
Asking Price$48,600
Markup-$1,500
Dealer Margin on This Car$3,510
Percentile54% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold3684
Avg Markup-$1,510
Median Markup-$1,500
Best Deal-$6,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell11 days
Dealer Profile
Inventory1220 vehicles
Avg Markup (All Models)-$295
Avg Markup (F-150)-$1,422
% Below MSRP86%
Avg Days to Sell11 days
Avg Sold Markup-$518
Cheaper F-150 XLT Inventory
Morlan Ford-LincolnSikeston, MO
-$6,500$59,71021d
Keith White FordMccomb, MS
-$6,500$54,45521d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$6,500$61,29521d
Belk Ford, Inc.Oxford, MS
-$6,500$52,2207d
Jay Hodge Ford of MorriltonMorrilton, AR
-$6,500$52,23521d
Cavenaugh Ford Lincoln, LLCJonesboro, AR
-$6,500$58,96521d
JP FordBlytheville, AR
-$6,500$53,86021d
Landers Ford NorthCovington, TN
-$6,500$59,27021d
Hope Auto CompanyHope, AR
-$6,500$57,77521d
Pine Belt FordHattiesburg, MS
-$6,500$66,16021d