Negotiation Guide
Opening Offer
$45,220
Fair Price
$46,720
Walk Away Above
$49,037
- • Recent buyers paid ~$4,355 below MSRP
- • Sitting 68 days (avg 40) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,220
Est. Invoice$47,760
Holdback (est.)$1,541
MSRP (Sticker)$51,355
Asking Price$46,855
Markup-$4,500
Est. Dealer Margin on This Car$636
Percentile19% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold8792
Avg Markup-$4,355
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$2,073
Avg Markup (F-150)-$3,400
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,443
Price History
Jun 20, 2026$50,355 → $49,355(-$1,000)
Jul 4, 2026$49,355 → $50,355(+$1,000)
Jul 9, 2026$50,355 → $46,355(-$4,000)
Aug 6, 2026$46,355 → $47,355(+$1,000)
Aug 19, 2026$47,355 → $46,855(-$500)
Cheaper F-150 XLT Inventory
Lakeland FordLakeland, FL
-$7,500$43,3350d
Suburban Ford of WaterfordWaterford, MI
-$5,750$54,1655d
Crain Ford, Inc.Warren, IN
-$5,250$59,02574d
Terry Henricks FordArchbold, OH
-$5,250$54,6655d
Bryan FordBryan, OH
-$5,250$55,0655d
Bob Thomas FordFort Wayne, IN
-$5,250$62,1605d
North Bros. Ford, Inc.Westland, MI
-$5,250$54,6655d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$55,0605d
Mike Dorian Ford, Inc.Clinton Township, MI
-$5,250$59,6355d
Suburban Ford of RomeoWashington, MI
-$5,250$54,6655d