Negotiation Guide
Opening Offer
$46,988
Fair Price
$48,488
Walk Away Above
$50,904
- • Recent buyers paid ~$4,516 below MSRP
- • Sitting 72 days (avg 39) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,988
Est. Invoice$49,588
Holdback (est.)$1,600
MSRP (Sticker)$53,320
Asking Price$49,320
Markup-$4,000
Est. Dealer Margin on This Car$1,332
Percentile51% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory246 vehicles
Avg Markup (All Models)-$2,463
Avg Markup (F-150)-$3,664
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$1,900
Price History
Jul 9, 2026$51,820 → $48,820(-$3,000)
Cheaper F-150 XLT Inventory
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-$5,250$54,6653d
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Bob Thomas FordFort Wayne, IN
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Spirit Ford, Inc.Dundee, MI
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Jordan FordMishawaka, IN
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Seelye FordKalamazoo, MI
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Bob Maxey Ford, Inc.Detroit, MI
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Roy O'Brien, Inc.St Clair Shores, MI
-$5,250$56,2703d
Dean Sellers IncTroy, MI
-$5,250$54,6653d