Negotiation Guide
Opening Offer
$49,184
Fair Price
$50,684
Walk Away Above
$52,942
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,680
Est. Invoice$51,336
Holdback (est.)$1,656
MSRP (Sticker)$55,200
Asking Price$51,200
Markup-$4,000
Est. Dealer Margin on This Car$1,520
Percentile51% of inventory is priced lower
Days on Lot54 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory320 vehicles
Avg Markup (All Models)-$2,189
Avg Markup (F-150)-$3,500
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,881
Price History
Jul 9, 2026$53,700 → $50,700(-$3,000)
Aug 6, 2026$50,700 → $51,200(+$500)
Cheaper F-150 XLT Inventory
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Dean Sellers IncTroy, MI
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