Negotiation Guide
Opening Offer
$57,149
Fair Price
$58,649
Walk Away Above
$60,907
- • Recent buyers paid ~$4,516 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$56,849
Est. Invoice$58,743
Holdback (est.)$1,895
MSRP (Sticker)$63,165
Asking Price$58,665
Markup-$4,500
Est. Dealer Margin on This Car$1,817
Percentile10% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold7360
Avg Markup-$4,516
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell39 days
Dealer Profile
Inventory143 vehicles
Avg Markup (All Models)-$2,021
Avg Markup (F-150)-$3,857
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,625
Price History
Aug 6, 2026$58,665 → $59,165(+$500)
Aug 15, 2026$59,165 → $58,665(-$500)
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