Negotiation Guide
Opening Offer
$45,667
Fair Price
$47,167
Walk Away Above
$49,366
- • Recent buyers paid ~$4,059 below MSRP
- • Sitting 63 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$46,409
Est. Invoice$47,955
Holdback (est.)$1,547
MSRP (Sticker)$51,565
Asking Price$47,565
Markup-$4,000
Est. Dealer Margin on This Car$1,157
Percentile60% of inventory is priced lower
Days on Lot63 days
What Others Paid (Last 30 Days)
Cars Sold6937
Avg Markup-$4,059
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory207 vehicles
Avg Markup (All Models)+$1,553
Avg Markup (F-150)-$3,152
% Below MSRP49%
Avg Days to Sell36 days
Avg Sold Markup+$483
Price History
Jul 9, 2026$50,065 → $47,065(-$3,000)
Aug 6, 2026$47,065 → $47,565(+$500)
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