Deal Sheet: 2026 F-150 STX

Bergey's Ford, Inc. · Ambler, PA · VIN: 1FTFW2LD4TFB74075

Negotiation Guide

Opening Offer

$52,282

Fair Price

$53,782

Walk Away Above

$55,856

• Recent buyers paid ~$4,148 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,137

Est. Invoice$53,875

Holdback (est.)$1,738

MSRP (Sticker)$57,930

Asking Price$53,930

Markup-$4,000

Est. Dealer Margin on This Car$1,793

Percentile49% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold5984

Avg Markup-$4,148

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell37 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$1,965

Avg Markup (F-150)-$2,962

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,447

Price History

Aug 6, 2026$53,430 → $54,430(+$1,000)

Aug 19, 2026$54,430 → $53,930(-$500)

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