Deal Sheet: 2026 F-150 STX

Confidence Ford of Norman · Norman, OK · VIN: 1FTEW2LPXTFB64172

Negotiation Guide

Opening Offer

$46,236

Fair Price

$47,736

Walk Away Above

$49,766

• Recent buyers paid ~$4,059 below MSRP

Price Breakdown

Est. Dealer Cost$46,616

Est. Invoice$48,169

Holdback (est.)$1,554

MSRP (Sticker)$51,795

Asking Price$47,795

Markup-$4,000

Est. Dealer Margin on This Car$1,180

Percentile60% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$2,512

Avg Markup (F-150)-$3,346

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,034

Price History

Aug 6, 2026$47,295 → $47,795(+$500)

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d