Deal Sheet: 2026 F-150 STX

Gateway Ford, LLC · Ponchatoula, LA · VIN: 1FTEW2LP9TKE57889

Negotiation Guide

Opening Offer

$49,761

Fair Price

$51,261

Walk Away Above

$53,291

• Recent buyers paid ~$4,059 below MSRP

Price Breakdown

Est. Dealer Cost$49,788

Est. Invoice$51,448

Holdback (est.)$1,660

MSRP (Sticker)$55,320

Asking Price$51,320

Markup-$4,000

Est. Dealer Margin on This Car$1,532

Percentile60% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$1,745

Avg Markup (F-150)-$3,538

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,649

Price History

Aug 6, 2026$50,820 → $51,320(+$500)

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d