Deal Sheet: 2026 F-150 STX

Healey Brothers Ford, LLC · Poughkeepsie, NY · VIN: 1FTEW2LP7TFB20727

Negotiation Guide

Opening Offer

$48,785

Fair Price

$50,285

Walk Away Above

$52,560

• Recent buyers paid ~$4,059 below MSRP
• Sitting 72 days (avg 38) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,352

Est. Invoice$50,997

Holdback (est.)$1,645

MSRP (Sticker)$54,835

Asking Price$50,335

Markup-$4,500

Est. Dealer Margin on This Car$984

Percentile18% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$2,809

Avg Markup (F-150)-$4,283

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,673

Price History

Jul 9, 2026$53,835 → $50,835(-$3,000)

Aug 6, 2026$50,835 → $51,335(+$500)

Aug 19, 2026$51,335 → $54,835(+$3,500)

Aug 22, 2026$54,835 → $50,335(-$4,500)

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d