Deal Sheet: 2026 F-150 STX

Whaling City Ford · New London, CT · VIN: 1FTEW2LP6TKD35104

Negotiation Guide

Opening Offer

$48,629

Fair Price

$50,129

Walk Away Above

$52,440

• Recent buyers paid ~$4,059 below MSRP
• Sitting 77 days (avg 38) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,275

Est. Invoice$50,918

Holdback (est.)$1,643

MSRP (Sticker)$54,750

Asking Price$50,250

Markup-$4,500

Est. Dealer Margin on This Car$975

Percentile18% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$3,099

Avg Markup (F-150)-$3,455

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,880

Price History

Jul 9, 2026$53,750 → $50,750(-$3,000)

Aug 6, 2026$50,750 → $51,750(+$1,000)

Aug 19, 2026$51,750 → $51,250(-$500)

Aug 22, 2026$51,250 → $50,250(-$1,000)

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d