Negotiation Guide
Opening Offer
$44,784
Fair Price
$46,284
Walk Away Above
$48,574
- • Recent buyers paid ~$4,059 below MSRP
- • Sitting 77 days (avg 38) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,779
Est. Invoice$47,304
Holdback (est.)$1,526
MSRP (Sticker)$50,865
Asking Price$46,365
Markup-$4,500
Est. Dealer Margin on This Car$587
Percentile18% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold6937
Avg Markup-$4,059
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$1,413
Avg Markup (F-150)-$3,451
% Below MSRP83%
Avg Days to Sell41 days
Avg Sold Markup-$1,594
Price History
Jul 9, 2026$49,865 → $46,865(-$3,000)
Aug 6, 2026$46,865 → $47,865(+$1,000)
Aug 19, 2026$47,865 → $47,365(-$500)
Aug 22, 2026$47,365 → $46,365(-$1,000)
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