Negotiation Guide
Opening Offer
$45,506
Fair Price
$47,006
Walk Away Above
$49,036
- • Recent buyers paid ~$4,059 below MSRP
Price Breakdown
Est. Dealer Cost$45,959
Est. Invoice$47,490
Holdback (est.)$1,532
MSRP (Sticker)$51,065
Asking Price$47,065
Markup-$4,000
Est. Dealer Margin on This Car$1,107
Percentile60% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold6937
Avg Markup-$4,059
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$2,404
Avg Markup (F-150)-$3,882
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$1,310
Cheaper F-150 STX Inventory
Leith FordWendell, NC
-$5,000$54,40577d
Keith Hawthorne FordBelmont, NC
-$5,000$42,69012d
Palmetto FordCharleston, SC
-$5,000$43,16023d
Palmetto FordCharleston, SC
-$5,000$43,55524d
Chapman Ford of HorshamHorsham, PA
-$5,000$51,98077d
Bergey's Ford, Inc.Ambler, PA
-$5,000$52,93023d
Riverhead FordRiverhead, NY
-$5,000$53,0350d
Breneman FordChester, PA
-$5,000$51,1300d
University Ford, Inc.Durham, NC
-$5,000$54,8600d
Crossroads Ford of Sanford, Inc.Sanford, NC
-$5,000$46,5700d