Negotiation Guide
Opening Offer
$48,233
Fair Price
$49,733
Walk Away Above
$52,042
- • Recent buyers paid ~$4,059 below MSRP
- • Sitting 77 days (avg 38) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,915
Est. Invoice$50,546
Holdback (est.)$1,631
MSRP (Sticker)$54,350
Asking Price$49,850
Markup-$4,500
Est. Dealer Margin on This Car$935
Percentile18% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold6937
Avg Markup-$4,059
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)-$2,654
Avg Markup (F-150)-$3,667
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,136
Price History
Jul 9, 2026$53,350 → $50,350(-$3,000)
Aug 6, 2026$50,350 → $51,350(+$1,000)
Aug 19, 2026$51,350 → $50,850(-$500)
Aug 22, 2026$50,850 → $49,850(-$1,000)
Cheaper F-150 STX Inventory
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-$5,000$42,69012d
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Palmetto FordCharleston, SC
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Chapman Ford of HorshamHorsham, PA
-$5,000$51,98077d
Bergey's Ford, Inc.Ambler, PA
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-$5,000$46,5700d