Deal Sheet: 2026 F-150 STX

AutoNation Ford Mobile · Mobile, AL · VIN: 1FTEW2LP0TKE90232

Negotiation Guide

Opening Offer

$45,306

Fair Price

$46,806

Walk Away Above

$48,836

• Recent buyers paid ~$4,059 below MSRP

Price Breakdown

Est. Dealer Cost$45,779

Est. Invoice$47,304

Holdback (est.)$1,526

MSRP (Sticker)$50,865

Asking Price$46,865

Markup-$4,000

Est. Dealer Margin on This Car$1,087

Percentile60% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$2,441

Avg Markup (F-150)-$3,736

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,626

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d