Negotiation Guide
Opening Offer
$54,478
Fair Price
$55,978
Walk Away Above
$58,319
- • Recent buyers paid ~$4,059 below MSRP
- • Sitting 77 days (avg 38) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,594
Est. Invoice$56,414
Holdback (est.)$1,820
MSRP (Sticker)$60,660
Asking Price$56,660
Markup-$4,000
Est. Dealer Margin on This Car$2,066
Percentile60% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold6937
Avg Markup-$4,059
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory207 vehicles
Avg Markup (All Models)+$1,553
Avg Markup (F-150)-$3,152
% Below MSRP49%
Avg Days to Sell36 days
Avg Sold Markup+$483
Price History
Jul 9, 2026$59,160 → $56,160(-$3,000)
Aug 6, 2026$56,160 → $56,660(+$500)
Cheaper F-150 STX Inventory
Leith FordWendell, NC
-$5,000$54,40577d
Keith Hawthorne FordBelmont, NC
-$5,000$42,69012d
Palmetto FordCharleston, SC
-$5,000$43,16023d
Palmetto FordCharleston, SC
-$5,000$43,55524d
Chapman Ford of HorshamHorsham, PA
-$5,000$51,98077d
Bergey's Ford, Inc.Ambler, PA
-$5,000$52,93023d
Riverhead FordRiverhead, NY
-$5,000$53,0350d
Breneman FordChester, PA
-$5,000$51,1300d
University Ford, Inc.Durham, NC
-$5,000$54,8600d
Crossroads Ford of Sanford, Inc.Sanford, NC
-$5,000$46,5700d