Deal Sheet: 2026 F-150 STX

Mitchell Selig Ford · Windsor, CT · VIN: 1FTEW2L55TFA78315

Negotiation Guide

Opening Offer

$59,219

Fair Price

$60,719

Walk Away Above

$63,085

• Recent buyers paid ~$4,059 below MSRP
• Sitting 77 days (avg 38) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$58,905

Est. Invoice$60,869

Holdback (est.)$1,964

MSRP (Sticker)$65,450

Asking Price$60,950

Markup-$4,500

Est. Dealer Margin on This Car$2,045

Percentile18% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory1371 vehicles

Avg Markup (All Models)-$126

Avg Markup (F-150)-$4,357

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$111

Price History

Jul 9, 2026$64,450 → $61,450(-$3,000)

Aug 6, 2026$61,450 → $62,450(+$1,000)

Aug 19, 2026$62,450 → $61,950(-$500)

Aug 22, 2026$61,950 → $60,950(-$1,000)

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d