Negotiation Guide
Opening Offer
$53,924
Fair Price
$55,424
Walk Away Above
$57,762
- • Recent buyers paid ~$4,059 below MSRP
- • Sitting 77 days (avg 38) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,090
Est. Invoice$55,893
Holdback (est.)$1,803
MSRP (Sticker)$60,100
Asking Price$55,600
Markup-$4,500
Est. Dealer Margin on This Car$1,510
Percentile18% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold6937
Avg Markup-$4,059
Median Markup-$4,000
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell38 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$3,289
Avg Markup (F-150)-$4,136
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,920
Price History
Jul 9, 2026$59,100 → $56,100(-$3,000)
Aug 6, 2026$56,100 → $56,600(+$500)
Aug 22, 2026$56,600 → $55,600(-$1,000)
Cheaper F-150 STX Inventory
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-$5,000$54,40577d
Keith Hawthorne FordBelmont, NC
-$5,000$42,69012d
Palmetto FordCharleston, SC
-$5,000$43,16023d
Palmetto FordCharleston, SC
-$5,000$43,55524d
Chapman Ford of HorshamHorsham, PA
-$5,000$51,98077d
Bergey's Ford, Inc.Ambler, PA
-$5,000$52,93023d
Riverhead FordRiverhead, NY
-$5,000$53,0350d
Breneman FordChester, PA
-$5,000$51,1300d
University Ford, Inc.Durham, NC
-$5,000$54,8600d
Crossroads Ford of Sanford, Inc.Sanford, NC
-$5,000$46,5700d