Deal Sheet: 2026 F-150 STX

Bob Thomas Ford, Inc. · Hamden, CT · VIN: 1FTEW2L50TFB21314

Negotiation Guide

Opening Offer

$55,597

Fair Price

$57,097

Walk Away Above

$59,443

• Recent buyers paid ~$4,059 below MSRP
• Sitting 77 days (avg 38) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,611

Est. Invoice$57,465

Holdback (est.)$1,854

MSRP (Sticker)$61,790

Asking Price$57,290

Markup-$4,500

Est. Dealer Margin on This Car$1,679

Percentile18% of inventory is priced lower

Days on Lot77 days

What Others Paid (Last 30 Days)

Cars Sold6937

Avg Markup-$4,059

Median Markup-$4,000

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell38 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$3,236

Avg Markup (F-150)-$4,450

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,890

Price History

Jul 9, 2026$60,790 → $57,790(-$3,000)

Aug 6, 2026$57,790 → $58,290(+$500)

Aug 22, 2026$58,290 → $57,290(-$1,000)

Cheaper F-150 STX Inventory

Leith FordWendell, NC

-$5,000$54,40577d

Keith Hawthorne FordBelmont, NC

-$5,000$42,69012d

Palmetto FordCharleston, SC

-$5,000$43,16023d

Palmetto FordCharleston, SC

-$5,000$43,55524d

Chapman Ford of HorshamHorsham, PA

-$5,000$51,98077d

Bergey's Ford, Inc.Ambler, PA

-$5,000$52,93023d

Riverhead FordRiverhead, NY

-$5,000$53,0350d

Breneman FordChester, PA

-$5,000$51,1300d

University Ford, Inc.Durham, NC

-$5,000$54,8600d

Crossroads Ford of Sanford, Inc.Sanford, NC

-$5,000$46,5700d