Negotiation Guide
Opening Offer
$53,190
Fair Price
$54,690
Walk Away Above
$56,942
- • Recent buyers paid ~$4,159 below MSRP
- • Sitting 65 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,276
Est. Invoice$55,051
Holdback (est.)$1,776
MSRP (Sticker)$59,195
Asking Price$55,695
Markup-$3,500
Est. Dealer Margin on This Car$2,420
Percentile43% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold2353
Avg Markup-$4,159
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$2,083
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell49 days
Avg Sold Markup-$3,825
Price History
Jul 9, 2026$57,695 → $54,695(-$3,000)
Aug 6, 2026$54,695 → $55,695(+$1,000)
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