Deal Sheet: 2026 Explorer ST

Fredonia Ford, Inc. · Fredonia, NY · VIN: 1FMWK8GC5TGC35097

Negotiation Guide

Opening Offer

$57,933

Fair Price

$59,433

Walk Away Above

$61,356

• Recent buyers paid ~$3,847 below MSRP

Price Breakdown

Est. Dealer Cost$56,952

Est. Invoice$58,850

Holdback (est.)$1,898

MSRP (Sticker)$63,280

Asking Price$59,780

Markup-$3,500

Est. Dealer Margin on This Car$2,828

Percentile43% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2658

Avg Markup-$3,847

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory20 vehicles

Avg Markup (All Models)-$2,000

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,267

Cheaper Explorer ST Inventory

Shaker's Family FordWatertown, CT

-$3,500$59,3950d

Lucas FordSouthold, NY

-$3,500$59,5950d

Ruge's FordRhinebeck, NY

-$3,500$57,4950d

Otis Ford, Inc.Quogue, NY

-$3,500$60,0900d

West Herr Ford, Inc.Hamburg, NY

-$3,500$58,9400d

Quality Auto MallRutherford, NJ

-$3,500$59,7350d

City World FordBronx, NY

-$3,500$60,8750d

Tasca Ford YonkersYonkers, NY

-$3,500$60,0300d

Tasca Ford YonkersYonkers, NY

-$3,500$59,8900d

Verner-Cadby IncFairfield, NJ

-$3,500$60,1800d