Negotiation Guide
Opening Offer
$57,748
Fair Price
$59,248
Walk Away Above
$61,171
- • Recent buyers paid ~$3,847 below MSRP
Price Breakdown
Est. Dealer Cost$56,786
Est. Invoice$58,678
Holdback (est.)$1,893
MSRP (Sticker)$63,095
Asking Price$59,595
Markup-$3,500
Est. Dealer Margin on This Car$2,810
Percentile43% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2658
Avg Markup-$3,847
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory49 vehicles
Avg Markup (All Models)-$2,969
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,220
Cheaper Explorer ST Inventory
Shaker's Family FordWatertown, CT
-$3,500$59,3950d
Ruge's FordRhinebeck, NY
-$3,500$57,4950d
Otis Ford, Inc.Quogue, NY
-$3,500$60,0900d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7800d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9400d
Quality Auto MallRutherford, NJ
-$3,500$59,7350d
City World FordBronx, NY
-$3,500$60,8750d
Tasca Ford YonkersYonkers, NY
-$3,500$60,0300d
Tasca Ford YonkersYonkers, NY
-$3,500$59,8900d
Verner-Cadby IncFairfield, NJ
-$3,500$60,1800d