Negotiation Guide
Opening Offer
$54,308
Fair Price
$55,808
Walk Away Above
$57,731
- • Recent buyers paid ~$3,847 below MSRP
Price Breakdown
Est. Dealer Cost$53,690
Est. Invoice$55,479
Holdback (est.)$1,790
MSRP (Sticker)$59,655
Asking Price$56,655
Markup-$3,000
Est. Dealer Margin on This Car$2,966
Percentile100% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold2658
Avg Markup-$3,847
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$1,788
Avg Markup (Explorer)-$3,000
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,722
Cheaper Explorer ST Inventory
Shaker's Family FordWatertown, CT
-$3,500$59,3950d
Lucas FordSouthold, NY
-$3,500$59,5950d
Ruge's FordRhinebeck, NY
-$3,500$57,4950d
Otis Ford, Inc.Quogue, NY
-$3,500$60,0900d
Fredonia Ford, Inc.Fredonia, NY
-$3,500$59,7800d
West Herr Ford, Inc.Hamburg, NY
-$3,500$58,9400d
Quality Auto MallRutherford, NJ
-$3,500$59,7350d
City World FordBronx, NY
-$3,500$60,8750d
Tasca Ford YonkersYonkers, NY
-$3,500$60,0300d
Tasca Ford YonkersYonkers, NY
-$3,500$59,8900d