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Deal Sheet: 2026 Explorer Active 100A
Link Ford and RV-Rice Lake LLC · Rice Lake, WI · VIN: 1FMUK8DH9TGB14046
This Is Already a Great Deal
Opening Offer
$39,592
Asking Price
$39,435
Max Price
$39,435
- • Recent buyers paid ~$1,450 below MSRP
- • Sitting 33 days (avg 19) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,230 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,092
Est. Invoice$40,395
Holdback (est.)$1,303
MSRP (Sticker)$43,435
Asking Price$39,435
Markup-$4,000
Est. Dealer Margin on This Car$344
Percentile86% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory102 vehicles
Avg Markup (All Models)-$3,108
Avg Markup (Explorer)-$3,688
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,259
Price History
Jul 9, 2026$41,935 → $39,435(-$2,500)
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