Deal Sheet: 2026 Explorer Active 100A

Zeigler Ford of Plainwell · Plainwell, MI · VIN: 1FMUK8DH8TGB10537

Negotiation Guide

Opening Offer

$40,368

Fair Price

$41,868

Walk Away Above

$42,591

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$38,984

Est. Invoice$40,283

Holdback (est.)$1,299

MSRP (Sticker)$43,315

Asking Price$42,315

Markup-$1,000

Est. Dealer Margin on This Car$3,332

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold218

Avg Markup-$1,447

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)-$1,008

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$750

Cheaper Explorer Active 100A Inventory

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-$2,000$38,66026d

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McMullen FordCouncil Bluffs, IA

-$2,000$40,66019d

Team FordLas Vegas, NV

-$2,000$40,66026d

Galpin FordNorth Hills, CA

-$2,000$38,26026d

Team FordLas Vegas, NV

-$2,000$38,66012d

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-$2,000$38,75526d

AutoNation Ford ScottsdaleScottsdale, AZ

-$2,000$38,66014d

Ken Grody Ford - RedlandsRedlands, CA

-$2,000$38,26026d