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Deal Sheet: 2026 Explorer Active 100A
Witt Family Ford · Pulaski, WI · VIN: 1FMUK8DH7TGC04974
This Is Already a Great Deal
Opening Offer
$38,678
Asking Price
$38,420
Max Price
$38,420
- • Recent buyers paid ~$1,450 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,550 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,178
Est. Invoice$39,451
Holdback (est.)$1,273
MSRP (Sticker)$42,420
Asking Price$38,420
Markup-$4,000
Est. Dealer Margin on This Car$242
Percentile86% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)-$2,300
Avg Markup (Explorer)-$3,625
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,200
Price History
Jul 9, 2026$41,420 → $38,420(-$3,000)
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