Deal Sheet: 2026 Explorer Active

Steve Marsh Ford · Milan, TN · VIN: 1FMUK8DH6TGA18665

Negotiation Guide

Opening Offer

$41,202

Fair Price

$42,702

Walk Away Above

$43,491

• Recent buyers paid ~$1,216 below MSRP
• Sitting 20 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$39,852

Est. Invoice$41,180

Holdback$1,328

MSRP (Sticker)$44,280

Asking Price$42,780

Markup-$1,500

Dealer Margin on This Car$2,928

Percentile47% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold2123

Avg Markup-$1,216

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)-$919

Avg Markup (Explorer)-$1,500

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$867

Cheaper Explorer Active Inventory

Corwin Ford of SpringfieldSpringfield, MO

-$2,000$42,7808d

Stivers FordWaukee, IA

-$2,000$48,4608d

El Cajon FordEl Cajon, CA

-$2,000$44,9208d

Fairview FordSan Bernardino, CA

-$2,000$43,5258d

Citrus MotorsOntario, CA

-$2,000$40,7808d

Vista FordWoodland Hills, CA

-$2,000$44,7208d

AutoNation Ford ValenciaValencia, CA

-$2,000$43,8258d

DCH Ford of Thousand OaksThousand Oaks, CA

-$2,000$40,7808d

Fort Dodge Ford LincolnFort Dodge, IA

-$2,000$48,78020d

Ed Corley Ford Sales, Inc.Grants, NM

-$2,000$40,78020d