Deal Sheet: 2026 Explorer Active

Liberty Ford Brunswick · Brunswick, OH · VIN: 1FMUK8DH5TGC14113

Negotiation Guide

Opening Offer

$48,114

Fair Price

$49,614

Walk Away Above

$50,222

• Recent buyers paid ~$1,216 below MSRP

Price Breakdown

Est. Dealer Cost$45,747

Est. Invoice$47,272

Holdback$1,525

MSRP (Sticker)$50,830

Asking Price$49,830

Markup-$1,000

Dealer Margin on This Car$4,083

Percentile100% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2123

Avg Markup-$1,216

Median Markup-$1,000

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory215 vehicles

Avg Markup (All Models)-$621

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$721

Cheaper Explorer Active Inventory

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-$2,000$42,7808d

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-$2,000$40,7808d

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-$2,000$48,78020d

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-$2,000$40,78020d