Deal Sheet: 2026 Explorer Active 100A

Bill Brown Ford · Livonia, MI · VIN: 1FMUK8DH5TGA99710

Negotiation Guide

Opening Offer

$39,853

Fair Price

$41,353

Walk Away Above

$42,076

• Recent buyers paid ~$1,447 below MSRP

Price Breakdown

Est. Dealer Cost$38,520

Est. Invoice$39,804

Holdback (est.)$1,284

MSRP (Sticker)$42,800

Asking Price$41,800

Markup-$1,000

Est. Dealer Margin on This Car$3,280

Percentile100% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold218

Avg Markup-$1,447

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory713 vehicles

Avg Markup (All Models)-$1,462

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,485

Cheaper Explorer Active 100A Inventory

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-$2,000$38,66026d

Hemborg FordNorco, CA

-$2,000$38,66026d

Star FordGlendale, CA

-$2,000$38,66026d

McMullen FordCouncil Bluffs, IA

-$2,000$40,66019d

Team FordLas Vegas, NV

-$2,000$40,66026d

Galpin FordNorth Hills, CA

-$2,000$38,26026d

Team FordLas Vegas, NV

-$2,000$38,66012d

Norm Reeves Ford LincolnCerritos, CA

-$2,000$38,75526d

AutoNation Ford ScottsdaleScottsdale, AZ

-$2,000$38,66014d

Ken Grody Ford - RedlandsRedlands, CA

-$2,000$38,26026d