Deal Sheet: 2026 Explorer Active 100A

CMA's Williamsburg Ford · Williamsburg, VA · VIN: 1FMUK8DH4TGB49500

Negotiation Guide

Opening Offer

$39,405

Fair Price

$40,905

Walk Away Above

$41,783

• Recent buyers paid ~$1,406 below MSRP
• Sitting 20 days (avg 11) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,394

Est. Invoice$39,674

Holdback$1,280

MSRP (Sticker)$42,660

Asking Price$40,910

Markup-$1,750

Dealer Margin on This Car$2,516

Percentile29% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold101

Avg Markup-$1,406

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$750

Avg Markup (Explorer)-$1,750

% Below MSRP100%

Avg Days to Sell12 days

Avg Sold Markup-$464

Price History

Jun 20, 2026$41,660 → $40,910(-$750)

Cheaper Explorer Active 100A Inventory

Ziems Ford Corners, Inc.Farmington, NM

-$2,000$38,66020d

Steve Coury FordStar Valley, AZ

-$2,000$39,24520d

Kearny Mesa FordSan Diego, CA

-$2,000$39,45520d

Fritts FordRiverside, CA

-$2,000$38,26020d

Power FordAlbuquerque, NM

-$2,000$38,72020d

Hemborg FordNorco, CA

-$2,000$38,66020d

Phil Long Ford of RatonRaton, NM

-$2,000$38,56020d

Star FordGlendale, CA

-$2,000$38,66020d

Santa Monica FordSanta Monica, CA

-$2,000$40,26020d

AutoNation Ford ValenciaValencia, CA

-$2,000$38,6608d