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Deal Sheet: 2026 Explorer Active 100A
Holiday Ford · Fond Du Lac, WI · VIN: 1FMUK8DH2TGA94996
This Is Already a Great Deal
Opening Offer
$38,948
Asking Price
$38,720
Max Price
$38,720
- • Recent buyers paid ~$1,450 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,550 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,448
Est. Invoice$39,730
Holdback (est.)$1,282
MSRP (Sticker)$42,720
Asking Price$38,720
Markup-$4,000
Est. Dealer Margin on This Car$272
Percentile86% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days
Dealer Profile
Inventory77 vehicles
Avg Markup (All Models)-$1,604
Avg Markup (Explorer)-$3,571
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$769
Price History
Jul 9, 2026$41,720 → $38,720(-$3,000)
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